SEO Misconceptions & Mistakes

- Having a lot of (or only) NOFOLLOW user generated content does not trigger any ranking demotion or penalty by default.
- If the same content is available both on the www and the non-www version of a website, without redirection from one to the other, Google will not penalize you.
- No traffic to some content does not necessarily mean low quality content, users may not be interested in the topic at all.
• If an English page points to a German page, the German page will benefit from content of the English page. Language is not an issue.
- Web content position on a page does not impact relevancy, algorithms try to understand the page globally.
- If a site is banned from search results, it is often because of very low quality content rather than its links.
- Google is not in the business of finding who wrote which content first, however algorithms know where they saw content first.
- If you submit your content to external websites and directories (i.e. perform syndication), then this content will be in competition with your website for ranking.
- Google algorithms don't count the number of words in primary content, it is not a predictor of relevance, don't write long articles made of fluff.
- A small paragraph can be optimally relevant for some queries, size does not matter.
- There is no minimum required word count for a home page.
- If you use same template as other websites, you will not be penalized in ranking.
- Affiliate sites are ok as long as content is theirs (not copied).
- Showing more information when Javascript is enabled is not considered as cloacking.
- It is not because content changes often that a website will automatically rank better, it may be crawled more often though.
- Playing on the position of text on a page has less impact than working on its context (i.e., using <h2> etc...), don't tweak your content unnaturally.
- Google does not take into account the number of new post per week or per month as a ranking factor.
- Quoting is ok if you add your own original content.
- Google doesn't care how html code (i.e. content) is generated. The underlying technology is irrelevant.
- Great content is great content for user, not for Google.
- There is no such thing as an optimal keyword density.
- Scrapping websites pointing back to you will not trigger manual penalty.
- There is no such things as a duplicate content penalty.
- Don't be too lean. Google web crawlers love text.
- For long articles, content below the fold is not discounted regarding rankings.
- Multiple H2 tags is ok.
- Auto-generated content providing unique insights (i.e., value for the user) is ok.