SEO Mistakes & Best Practices
- Google does not index dynamic content hidden behind tabs.- Google really wants to know what users will see, rather than content they could see on a web page.- Google algorithms discounts content not immediately displayed to users, for example, if a user needs to click on a tab or on a button.- Web content which is never shown to user is ignored for search results, algorithms try to detect such content.- Google algorithms separate primary content from boiler-plate content (i.e., present on every page, like templates) to establish relevancy.- Web content in footers, headers and menus does not have much impact on relevancy, but it does in <h1> headers.- Google algorithms filter out pages full of advertising.- Google differentiates popularity (visitors) and reputation/authority (backlinks).- Sometimes, very similar content is treated as same content.- Text and content surrounding images is taken into account to establish their relevance.- Rich markup can be used for snippets, in the future, it may be used as a ranking factor at Google.- Google algorithms may flag pages as soft 404's and then treat them as 404's.- Not only content must be high in quality, people must recognize it as such by linking to it.- Shared content is interpreted as engaging content.- If Google already has content in its, it does not display it twice in search results.- Algorithms do try to pull content from iFrames.- If you underscore and link every other word, content becomes unreadable. Hence, it is considered low content.- If content between a source page and a redirected 301 page is the same, any algorithmic penalty can be forwarded too. Ditto for manual penalties.- Content in tab must be easy to access for the user to be taken into account for ranking.- More than one <h1> per page is acceptable, but don't overdo it.
- Avoid hiding or blocking access to resources with