Google PageRank, also known as link juice, is a key metric used by Google to compute rankings. Web pages accumulate
PageRank from their inbound links and pass it to other web pages via their outbound links. It is measured with a logaritmic scale from 0 to 10.
SEO Mistakes & Best Practices
is measured per page, not per website.
- A webpage's
status is updated continuously by Google internally.
- If Google algorithms don't trust a link, they may silently ignore it, even if it should pass a lot of link juice.
- A page's authority and trust is established from
passed by other relevant an trusted web pages linking to it.
- In average, the higher the
of a page, the more often it will be revisited by web crawlers.
- 404 (and 410) pages don't pass link juice, their content is ignored.
links an pages don't pass link juice.
- Avoid orphan pages (i.e., without links to other pages), it is lost link juice.
- Avoid setting
on internal links, it is lost link juice.
Google has stopped publishing
PageRank data since December 2013 and will not provide
PageRank updates in the future. Don't rely on data delivered by
PageRank checkers and browser toolbars/plugins anymore. It is not possible to test or check your
What Is Link Sculpting?
Link sculpting (also called PageRank sculpting) is an old SEO technique by which webmasters were trying to influence the flow of link juice from page to page using
The main idea was that if a link was set to
NOFOLLOW, its link juice would be redistributed to other outbound links on the page.
Today, this technique does not work anymore. If a link (or its page) is set to
NOFOLLOW, then its link juice is lost. It is not redistributed to other links on the page.