- Perform the
Unless the keyword (or a close synonym) appears in the content of your page, it will not rank for that keyword.- Are your page's title and headers stuffed with buzz keywords??
Google searches for excessive occurrences of traffic generating keywords in titles, headers and body content. Such pages are not considered as trustworthy and are demoted in rankings.
Few web crawlers are able of parsing such content. If they don't know what a page contains, they don't include it in their search results. For Google, use the 'Fetch as Google' feature of Google Search Console to see how Google algorithms see your page.- Does your page have proper a proper title and description?
If not, make sure you implement relevant and appealing titles and descriptions.- Are there duplicates or near duplicates of your page on your website?
Duplicate or near duplicate pages dilute
Pages with thin content are filtered with algorithms like Panda. They don't rank. Either remove those pages or find way to add valuable content.- Is your page content scrapped, rehash or rewritten content available elsewhere?
Such content is not considered unique or adding value for users. Such pages can be demoted in search results.- Is your page all pictures and no text?
Such content is harder to index and rank for search engines. Make sure you have implemented proper corresponding SEO.- Are internal links on your website set to
If not, implement a couple of internal links to your page to help users find it and to have
Unless your page is very relevant to a query, it is unlikely to rank for a competitive keyword unless it benefits from natural backlinks (or the website has acquired a lot of authority).- Is your
If you have modified your
Pages stuffed with ads and pop-ups result in a poor user experience. Google detects and demotes such pages a little.- Does the site suffer from ranking issues?
Sometimes, although a page has no issues, some ranking issues at the website level can prevent it from ranking. Check for site level ranking issues too.