Ranking Audit

- Perform the site:yoursite.com/page.html command in Google's search box or toolbar or url:[mysite.com]/[mypage.html] for Bing.

If your page.html is not returned, check whether there is an indexing issue first.

- Does your page contain the keyword you want to rank for?

Unless the keyword (or a close synonym) appears in the content of your page, it will not rank for that keyword.

- Are your page's title and headers stuffed with buzz keywords??

Google searches for excessive occurrences of traffic generating keywords in titles, headers and body content. Such pages are not considered as trustworthy and are demoted in rankings.

Remove such keywords from titles and headers and make sure they appear once or twice in the remaining body. It is a case of looking natural versus overkill.

- Is your content created via Javascript or does it use rich media or iframes?

Few web crawlers are able of parsing such content. If they don't know what a page contains, they don't include it in their search results. For Google, use the 'Fetch as Google' feature of Google Search Console to see how Google algorithms see your page.

- Does your page have proper a proper title and description?

If not, make sure you implement relevant and appealing titles and descriptions.

- Are there duplicates or near duplicates of your page on your website?

Duplicate or near duplicate pages dilute PageRank and reduces a page's capacity to rank above others. Use canonical links to solve this issue.

- Can your page be considered as thin content?

Pages with thin content are filtered with algorithms like Panda. They don't rank. Either remove those pages or find way to add valuable content.

- Is your page content scrapped, rehash or rewritten content available elsewhere?

Such content is not considered unique or adding value for users. Such pages can be demoted in search results.

- Is your page all pictures and no text?

Such content is harder to index and rank for search engines. Make sure you have implemented proper corresponding SEO.

- Are internal links on your website set to NOFOLLOW?

Remove NOFOLLOW, since it prevents PageRank from passing between pages.

- Are there internal links pointing to your page?

If not, implement a couple of internal links to your page to help users find it and to have PageRank flow to it.

- Is your page in a very competitive niche and lacks of backlinks?

Unless your page is very relevant to a query, it is unlikely to rank for a competitive keyword unless it benefits from natural backlinks (or the website has acquired a lot of authority).

- Is your robots.txt file blocking your page recently?

If you have modified your robots.txt file such that it blocks your page, then search engines may have indexed an old version of it and cannot access its recent content or updates. This may trigger a drop in rankings. Enable access to your page again.

- Is your page full of ads and popping windows?

Pages stuffed with ads and pop-ups result in a poor user experience. Google detects and demotes such pages a little.

- Does the site suffer from ranking issues?

Sometimes, although a page has no issues, some ranking issues at the website level can prevent it from ranking. Check for site level ranking issues too.