SEO Mistakes & Best Practices
Google Mobile SEO
- Starting April 21st, 2015, rankings between desktop and mobile pages are computed separated.- Google offers 3 methods for mobile content: responsive design (preferred), two urls and dynamic serving, all methods are treated equally.- Google can't see all lazy loaded content on mobile phones.- Algorithms look at the content of the desktop version of a page for mobile indexing and ranking.- ...but, having a mobile only website only is fine too.- A mobile only website will also rank for desktop if there is no corresponding desktop website.- Make sure your mobile pages show the same primary content as your desktop pages.- Mobile friendliness is on a per page basis.- If a page becomes mobile friendly, Google has to recrawl it to take it into account in its mobile search results.- There is no need to have exact one-to-one pages between desktop and mobile pages.- You can implement responsive design progressively on your websites.- Page speed is not a ranking factor for mobile search results, but a very slow page can be removed from search results. Keep in mind that load time is different from rendering time.- If you use separe URLs for mobile and desktop pages, link the mobile version to the desktop version with
Bing Mobile SEO
- Use a unique URL for both desktop and mobile pages.
Mobile SEO • Make my site software mobile friendly • Mobile-Friendly Tagging • John Mueller on Mobile-Friendly Tagging • Building Websites Optimized for All Platforms • Mobile-Friendly Test