SEO Mistakes & Best Practices

Google Mobile SEO

- Starting April 21st, 2015, rankings between desktop and mobile pages are computed separated.
- Google offers 3 methods for mobile content: responsive design (preferred), two urls and dynamic serving, all methods are treated equally.
- Google can't see all lazy loaded content on mobile phones.
- Algorithms look at the content of the desktop version of a page for mobile indexing and ranking.
- ...but, having a mobile only website only is fine too.
- A mobile only website will also rank for desktop if there is no corresponding desktop website.
- Make sure your mobile pages show the same primary content as your desktop pages.
- Mobile friendliness is on a per page basis.
- If a page becomes mobile friendly, Google has to recrawl it to take it into account in its mobile search results.
- There is no need to have exact one-to-one pages between desktop and mobile pages.
- You can implement responsive design progressively on your websites.
- Page speed is not a ranking factor for mobile search results, but a very slow page can be removed from search results. Keep in mind that load time is different from rendering time.
- If you use separe URLs for mobile and desktop pages, link the mobile version to the desktop version with rel="alternate" and rel="canonical" to avoid double rankings.
- If you use separe URLs for mobile and desktop pages, it is a good practice to add a link from the desktop page to the mobile page and vice-versa for the user.

Bing Mobile SEO

- Use a unique URL for both desktop and mobile pages.