SEO Misconceptions & Mistakes

-  Keyword stuffing in URLs does not exist.
-  A keyword does not need to be in anchor text to be taken into account.
-  Repeating a keyword too often in content (i.e., unnaturally) does not improve rankings, it can decrease them instead.
-  There is no such thing as an optimal keyword density in content.
-  Exact match domain names (EMDs) with selected keywords don't automatically provide a ranking advantage.
-  Google does not prefer domains names with keywords.
-  Several URLs with different keywords pointing to the same content does not help, in extreme cases, such URLs are removed from search results.