Introduction

Once a page is indexed, it is eligible for ranking. Google starts by analyzing each page's content for relevancy in order to match it with user queries to display the most useful and relevant results.

Just like for crawling, web pages can be evaluated (or reviewed) for ranking in matters of minutes or several months apart.

SEO Mistakes & Best Practices

- Pages without backlinks can rank if they have relevant content.
- If something is never displayed to a user, it is not taken into account for ranking.
- If two pages have the same content, the one with HTTPS will be chosen. over the one with HTTP
- Google tries to display the authoritative site when a scrapper site is identified.
- If a server has more capacity to handle traffic than another, its content does not get a rank boost or preference.
- Clicks in search results don't influence rankings, it is a noisy ranking factor.
- Google tries to find keywords in URLs for relevancy, but these don't improve rankings.
- Social signals are not used in ranking, because such information is often not available, it is gameable and sometimes hard to interpret (a 'like' for a negative review for example).
- Brands are not used as relevance proxies for products and services (no ranking boost).
- Malware does not affect rankings, such sites are removed from search results.
- Google does not perform manual interventions in rankings and search results.
- Authorship is not used as a ranking factor.
- Schema.org and Microdata are not used as a ranking factors, they only help with relevance.
- Google implements proactive algorithmic solutions to fight negative SEO.
- An algorithm patented by Google is not necessarily used as a ranking factor.