A manual action is the same thing as a manual penalty. A penalty can demote a website's rankings or remove it completely from search results:
- Google algorithms don't sent penalties in the Google Search Console automatically.- All manual penalties are created and reviewed by human beings.- There is no such thing as hidden penalties (since 2012), if you don't see any message in the GSC, then you are not suffering of a manual action.- If a website is banned from search results, it is most often because of such low content that it is not worth displaying it in results, rather than links.- You can both suffer from a manual penalty and an algorithmic penalty, you will often need to solve algorithmic penalties before submitting reconsideration requests.- Reconsideration requests are not prioritized according to an account's importance or the size of the corresponding website. They don't get the priority.- The rate of reconsideration request handling can vary according to the language, because of workforce capacity.- Manual penalties don't stop the crawling of websites.- Algorithms are not influenced by manual penalties, but they can send signals reviewed by human beings.- Manuals actions can be assigned without algorithmic input.- Reconsideration requests are handle quickly, unless Google needs time to verify data.- If you don't react to a manual penalty, it will not automatically be reviewed by Google employees.- All manual actions have an expiration date (typically in months or years), if the corresponding website still suffer from the same issues after expiration, new manual penalties can be triggered.- A manual action has to be revoked with a reconsideration request in order to lift any corresponding demotion or ban from search results.
About Negative SEO Attacks
- Negative SEO is rare. Most often, issues are on the website itself.- Google algorithms are pretty good at detecting when someone forwards a banned website to your site, such links will be automatically neutralised- Spammy websites are often ignored automatically, even if they are showed in the GSC.- A sudden rise in new links are probably already ignored by Google, especially if they are unnatural.