Registering A Domain Name - Caveats

Here is what to take into consideration when acquiring a domain name:

- When checking for a domain's name availability, some malicious websites detect that you are interested in a domain name and register it before you, in order to resell it for a profit.
- Once you have acquired a new domain name, make sure you create social accounts (Twitter, Facebook page, etc...) with this domain name before others try to steal them from you.
- If the domain name had a previous owner (or was expired), check its backlink profile or for penalty in Google's Search Console. You will need to fix them if necessary. In worse case scenario, you may have to wait for a Panda or Penguin refresh.
- Beware of domain flippers. It is not because someone claims a previously owned domain name has a high PageRank that it is necessarily true. PageRank information is not published anymore. Moreover, if the content changes, PageRank is likely to change too.
- don't acquire a domain name containing a trademark you don't own. It could be removed from search results.
- All top level domains (TLD) are treated equally. For example, .edu does get automatically get extra ranking or attention from search engines.
- A country code top level domain (ccTLD) extension is a strong signal a website is targetting a specific region (for example: www.mysite.fr).

About Exact Match Domain (EMD) Names

- Google searches for keywords in domain names, excluding the TLD (.fr, .es, .brand for example) to establish relevancy.
- Exact Match Domain names (EMD) don't guarantee a boost in rankings anymore. There is an algorithm detecting low quality content EMDs which removes them from search results.
- A brand name is easier to grow upon than an EMD which is rigid for the future, regarding SEO.