SEO Misconceptions & Mistakes

- How you link internally is not a matter of natural or unnatural for Google, the algorithms don't care.
- Having a lot of (or only) NOFOLLOW backlinks does not trigger any ranking demotion or penalty.
- Algorithms don't care about internal anchor texts, unless there is keyword stuffing.
- Google does not need at least one link to a website to process it.
- Internal links are not taken into account by the Penguin algorithm.
- Forwarding all your deleted page to the home page, hoping to retain PageRank, does not produce the effect you would expect.
- A couple of links between sites belonging to the same user is not an issue.
- Off topic links in forum or forum signatures are considered unnatural.
- The size of a URL has no impact on rankings, the preference is given to the shortests one available.
- Hundreds of forum profiles with backlink signatures is a spam signal, they don't help with ranking.
- Link building is not forbidden as long as it does not break guidelines.
- Links with anchors to images count for rankings.
- If you have a couple of links to a penalized site, it will not be an issue for your site. But if you have a lot of unnatural outgoing links, Google algorithms may decide to ignore all these links.
- If you are being linked to by a penalized website, it is not going to impact you negatively, unless you participate on a large link scheme.
- Regarding relevance, Google does not need at exact matching words, it tries to find what the page is all about and what you link to too.
- Linking to quality pages does not give a magic advantage in rankings. Such links may be useful for users, but that's it!
- If a page is NOINDEX, implementing rel next is not necessary.
- Backlinks may lose relevancy naturally over time, but there is no automatic aging of links.
- When Google cannot understand the content of a page, it tries to take a look at outbound links for more information. However, these are not a solution to an incapacity to establish relevance. Fixing content is the bigger issue to solve first.